The Art of
[Her]
The Art
of [Her]
The Fire, The Strength & The Art of Women Rising.
Too many stories go untold.
Too many women go unvalidated.
Too many go uncelebrated.
Too many do not see their own beauty & power.
& too many women go their whole lives without being truly witnessed and seen.
I want to change that.
Hear the amazing stories about how this project affected so many amazing women.
I hope you will join us.
It's time to
Celebrate You & tell your story.
Join me to create yet another Artist's Visual Representation of your strength, your beauty and your story.
I'm doing a second (and last) round of photographing and telling the stories of 25 more Women and I would love for you to be one of them.
It's time to Celebrate You & Tell your story.
Join me to create yet another Artist's Visual Representation of
your strength, your beauty and your story.
I'm doing a second round of photographing
and telling the stories of 25 more Women
and I would love for you to be one of them.
Alyssa M,
I didn't reach out to a photographer expecting such an awakening.
Jessica is a fantastic photographer and a wonderful human... Thank you for giving me the space and this venue for taking this step in my healing.
I didn't reach out to a photographer expecting such an awakening.
You're doing such an amazing thing.
Alyssa M
I didn't reach out to a photographer expecting such an awakening.
Jessica is a fantastic photographer and a wonderful human... Thank you for giving me the space and this venue for taking this step in my healing.
I didn't reach out to a photographer expecting such an awakening.
You're doing such an amazing thing.
Because for all the things built to keep us small, we rise.
It's no secret that growing up female in our society comes with some great struggles. Most of which are learned or encountered at a young age.
From sexism, to high societal expectations, to perfectionism, to being shamed, to unrealistic body standards, to unrealistic motherhood standards, to the early adoption idea that girls have a certain "girl" behavior that is expected of them, even to it being her fault when a boy has no control over himself. There are many things out there that we face daily from such a young age.
And yet, for all the things built to keep us small, we rise.
We rise through adversity.
We rise through trauma.
We rise through abuse.
We rise to become mothers.
and business owners, despite the "stats".
and mothers while also being business owners... again, despite the stats.
and even empty nesters, creating a new business, all despite the stats.
We rise through all the self questioning, the imposter syndrome, the second guessing, the third guessing, and the opinions of those who will never understand,
and once again, for all the things built in this world to keep us small. We rise.
... and oh, when we do, it is truely a thing of beauty and art.
Even when we feel like it's a mess, it's beautiful, and elegant and powerful.
It's Art.
It's the Art of the woman.
It's the Art of becoming a woman.
It's the Art of Her.
Read some of our powerful Art of Her Stories:
Letting Go: A New Year, A New You
Letting Go: A New Year, A New You... or just embracing your you?
Last month, my daughter turned 17.
Seventeen. I say it out loud, and I can hardly believe it.
She’s wildly independent, bold, and ready to take on the world. A force of her own. And as proud as I am of her, there’s a tug on my heart that I can’t ignore. Time feels short—precious and fleeting. It feels like I blinked, and suddenly she was no longer the little girl I carried in my arms.
The week of her birthday, I stumbled upon a poem that brought me to a full stop. The words seemed written just for me:
"If I could keep you little forever, I wouldn’t. As much as you are part of me, you don’t belong to me. You belong to the wind, the moon, the stars. Your heart is going to change the world and make it a better place, and if I’m lucky, I will be here to watch you do it."
That sentiment hit me in a way I wasn’t expecting. Letting go of her—releasing her to grow, to find herself, to make her mark—is both the hardest and most beautiful thing I’ve ever prep to do. As much as I want to hold her close, I know she’s ready. It wont be long, and I know I have to be ready, too.
Why Is Letting Go So Hard?
This thought stayed with me long after I read the poem. And it occurred to me: we hold on to more than just people.
We hold on to memories, outdated stories about who we are, and sometimes even old versions of ourselves—not because they serve us, but because they’re familiar. Safe.
As business owners, we do the same thing.
We cling to visuals, messaging, and branding that no longer align with where we’re headed. We resist change, even when we know deep down that we’re ready for something bigger.
Outdated headshots. Old logos. Websites that don’t tell our story.
We stay small because stepping into the next version of ourselves feels uncertain—and uncertainty can feel just as bittersweet as watching your child take flight.
But here’s the truth:
Letting go isn’t loss.
It’s growth.
It’s transformation.
It’s giving yourself permission to step fully into the space you were always meant to fill—the bold, beautiful, brilliant version of you that the world is waiting to see.
A New Year: The Perfect Time to Let Go
The start of a new year holds so much possibility.
It’s a time for reflection, for intention, and most importantly, for release. What do you need to let go of to step into the next version of you?
- Are your headshots a reflection of who you are right now? Or are they outdated versions of a past you that you’ve already outgrown?
- Is your branding portfolio telling your story in a way that feels authentic and powerful? Or does it feel disconnected from your vision and your impact?
- Are you playing small, staying in your comfort zone, when you know you’re ready to show up—boldly, unapologetically, and fully?
Just like my daughter, your business is meant to grow. It’s meant to take up space, chase its dreams, and make its mark. And you are the heart of it all.
The world needs to see you as you are—confident, courageous, and ready to be seen.
Your Next Step: Embrace the New You
This year, let go of what no longer serves you:
- Old headshots that don’t reflect your confidence.
- Outdated branding that no longer feels like you.
- Playing small when you know it’s time to show up and shine.
-Pricing too low because you are nervous of your worth.
Give yourself permission to step powerfully into the next chapter. Because when you do, you don’t just serve your clients—you inspire them.
If you’re ready to stop holding on to the old and step into the bold, let’s talk. Your business deserves visuals that match the incredible person you’ve worked so hard to become.
A new year. A new you. Let’s make it happen.
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520-975-9051
Jessica@jessicakorff.com | Tucson, Arizona Photographer
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